The film released in 2006 "Who killed the electric car?" talks about the story of electric car and its unsuccessful journey in society despite its good solution it offers. It also talks about the conspiracy behind the story, featuring how the company played the role behind the unsuccessful launch.
At the beginning the video talks about sustainability in fuel usage and possibilities to replace petrol cars to save the environment. Electric-powered car was considered by some car manufacturers as the solution to this problem. However some concerns were aroused such as consumer skeptics, competition, and limitations of the product. High cost are also one of the reason why electric cars remained unpopular in society.
It is an interesting video as it gives me insight of what is it like in the real-live workforce. Sometimes we as the designer we could propose a great design but at the end it would go through a lot of process before it can be launched and great design does not ensure it will remain successful in the market. A lot of things are affecting the successfulness of a design. Not only its economical consideration, but also the manufacturing process, environmental concern, consumer perception,etc.
No comments:
Post a Comment